“Pump is like the most,” Kanye told Rolling Stone. Music artist Teyana Taylor and premiere his new video “I Love It” featuring Lil Pump. As the creative director for the show in 2018, the mercurial producer used it as a platform to unveil his new Yeezy apparel, promote his G.O.O.D. Two years ago, Kanye West was tapped by the colossal porn website Pornhub to curate their inaugural Pornhub Awards in Los Angeles. Kanye West Curates Inaugural 2018 Pornhub Awards, Debuts “I Love It” Video